Leader. strategist. communicator.
I’m sandra judge.
I’m a leader, strategist, and communicator who helps organizations translate vision into movement. With over a decade leading business and marketing transformations, I work at the intersection of strategy, data, tech, and human behavior, turning complex ideas into narratives that inspire action.
My approach blends analytical clarity with creative intuition, helping leaders and teams see the story behind the strategy, and bring it to life in a way people can believe in.
I’ve spent my career helping organizations bring order to the chaos of growth. In every company I’ve joined, I’ve found the same pattern:
Brilliant people, powerful ideas, systems struggling to keep up.
My role has been to connect those pieces, aligning strategy with structure.
In practice, that means building scalable go-to-market operations that actually work for the humans inside them. It means turning data into shared understanding, and processes into purpose. It’s the work behind growth: designing how marketing, sales, and success come together to create value, not friction.
Whether I’m building teams and functions from the ground up, leading AI and business automation initiatives, mapping how teams adopt new technology, or building frameworks for cross-functional alignment, my goal is always the same: help people see the bigger picture, and make complexity feel a little more human.
